Today, however, I have something far more practical. I’ll give you all the details on the Prilosec story in an upcoming e-Alert. ![]() Prilosec is so good, and patients so attached to it, that doctors jokingly call it ‘purple crack.’ It’s an expensive habit, about $4 for each daily pill, or $1,500 a year.”īelieve me – that’s just the tip of the Prilosec iceburg. “That drug stripped misery from the lives of millions and became the world’s best-selling prescription drug – and the number one medication prescribed for seniors – taking in $6 billion a year. HSI Panelist Allan Spreen, M.D., recently sent me an eye-opening article from the Boston Globe Magazine with an overview of the marketing of the prescription heartburn drug, Prilosec. ![]() I have great news for anyone who suffers from heartburn or acid reflux.
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